web and marketing agency

SEO is an acronym thrown around a lot in the web development and content writing world. But do you know what it stands for? Search engine optimization. And even further, do you know how valuable it can be for any business owner trying to maintain an online presence?  Read on for a primer on SEO and why it matters for your business.  What is SEO? So what exactly is SEO? Moz.com defines it as, “SEO stands for Search Engine Optimization, which is the practice of increasing the  quantity  and  quality  of traffic to your website through  organic search engine results .” In other words, search engines like Google send crawlers through websites to gather content and information. When you enter search terms into a search engine, strong organic SEO services helps Google to know that your site has the information and content that matches with your search.  Why does it matter?  This is a very basic definition but suffice it to say that searc...

Your website should serve as your digital, online storefront. It should paint your organization in the absolute best light, and it should serve to intrigue and entice potential clients to the degree that they reach out to you for more information and become leads, and ideally, clients. If your website is shirking its duties in any way, you’re likely losing out on valuable lead generation and potential clients.  If your website has an issue with any of the below, it’s likely costing you valuable leads and doing no favors for your business:  Your site traffic is low.  If no one can find your website, no one can learn about your business and the good or service you provide.  You don’t make SEO a priority (or you don’t even know what SEO stands for).  SEO stands for search engine optimization and it’s what helps your website pages rank at the top of search engine results. When a potential client does a Google search for your product or service, you want your busines...