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Should You Hire a Marketing Agency to Design Your Website? Here Are Three Questions to Ask Before Getting Started.

Whether you’re a large company with a sizable in-house marketing department, or a freelancer looking to enhance your reach, deciding on a new website is a big decision. There are a lot of great resources out there for folks. From the super user-friendly content management systems like Squarespace and Wix to the more complex (but still user-friendly) WordPress websites. If you’re looking to redesign or start a web development project, understanding your needs and what an agency can offer can help you make the right decision that will set you and your business up for success. Even though we’re an agency ourselves, we don’t always think it’s necessary to work with one. If you’re interested in blogging, for example, you may just be able to set up a super simple site and divert dollars that you would have invested in a website towards marketing needs. So if you’re unsure if you can handle the project or you need to outsource it, we’ve put together a quick reference list of questions t...
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3 WAYS TO LEVERAGE GRAPHIC DESIGN TO GROW YOUR BUSINESS

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  When it comes to how your business looks online, we believe investing in high-quality graphic design provides a high return. You can leverage graphic design for your small business in a few key areas across your company’s assets. Read on to learn more!  Why does design matter?  Simply put, design matters because people care about how you present yourself. If the image your business gives off isn’t aesthetically pleasing, this can send messages of unprofessionalism, lack of attention to detail, or low skills.  Ensuring that your business is well represented visually on the internet and in person is absolutely crucial to conveying to your audience your professionalism, abilities, and the value you provide.  Graphic design is especially important when it comes to social media, your website, and your brand.  Social Media  Social media is where design and images really count. This is especially the case on platforms like Instagram that are heavily image...
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How to Promoting Business Through Social Media - Blue Edge Business Solutions

Learning how to promote your business on social media can often feel like a hit-or-miss scenario. With the surging growth and popularity of social media in recent years, however, promotion on these platforms has become an essential form of small business marketing. Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, and Pinterest — to help drive interest and customers to your business: ​Blue Edge Business Solutions will help you create, manage, and reach an audience tailored to your business. Advertise your new products, services, sales, and create brand awareness around your organization to gain a competitive advantage over your competitors. Create an Attractive Social Media Following We handle the entire process from creating your social media accounts to promoting them and brin...
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FACEBOOK ADS FOR SMALL BUSINESS - Blue Edge Business Solution

One of the best ways to tap into your market with precision is to run Facebook ads for your small business. Facebook ads allow targeting parameters down to the most specific qualities of your audience demographic and offer a slew of opportunities for creating visibly attractive ads.  But Facebook ads can be a behemoth to learn and figure out on your own. Here’s a handy, comprehensive guide for the basics of Facebook marketing ideas for small business .  Why Facebook ads?  First of all, why run Facebook ads? The easy answer is simply because that’s where your audience is! There are over 1 billion people on Facebook — and Facebook is a platform that offers you tools to send your unique message to your ideal buyer. Create an ad that speaks to your audience, and then target multiple audiences with precision down to basic demographic information like age, location, and education to even more specific targeting parameters like interests, hobbies, and occupation. Why wouldn’t yo...
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SEO & WHY IT MATTERS FOR YOUR BUSINESS - Blue Edge Business Solution

SEO is an acronym thrown around a lot in the web development and content writing world. But do you know what it stands for? Search engine optimization. And even further, do you know how valuable it can be for any business owner trying to maintain an online presence?  Read on for a primer on SEO and why it matters for your business.  What is SEO? So what exactly is SEO? Moz.com defines it as, “SEO stands for Search Engine Optimization, which is the practice of increasing the  quantity  and  quality  of traffic to your website through  organic search engine results .” In other words, search engines like Google send crawlers through websites to gather content and information. When you enter search terms into a search engine, strong organic SEO services helps Google to know that your site has the information and content that matches with your search.  Why does it matter?  This is a very basic definition but suffice it to say that searc...
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5 SIGNS YOUR WEBSITE IS COSTING YOU LEADS - Blue Edge Business Solution

Your website should serve as your digital, online storefront. It should paint your organization in the absolute best light, and it should serve to intrigue and entice potential clients to the degree that they reach out to you for more information and become leads, and ideally, clients. If your website is shirking its duties in any way, you’re likely losing out on valuable lead generation and potential clients.  If your website has an issue with any of the below, it’s likely costing you valuable leads and doing no favors for your business:  Your site traffic is low.  If no one can find your website, no one can learn about your business and the good or service you provide.  You don’t make SEO a priority (or you don’t even know what SEO stands for).  SEO stands for search engine optimization and it’s what helps your website pages rank at the top of search engine results. When a potential client does a Google search for your product or service, you want your busines...
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